Tips to Create a Powerful, Effective Resume

First impressions last. Make sure that you make the right first impression using your resume.

Follow these tips to prepare your resume for your next job application.

Your resume is YOUR marketing tool, not a personnel document.

A resume is much more than just a document or list of companies you worked for and previous jobs you held. This is where you start selling yourself in different companies. Your resume is your marketing tool.

It’s important to understand that your resume is more than a calling card and less than a comprehensive record of your career. Imagine yourself as the product and your resume is the brochure advertisement which will be the first step to persuade your target hiring manager. If they are convince about what is written in your resume then it can proceed to the next step – which is inviting you for an interview. If they prove that what is written in your resume is true, then you have a big opportunity to get hired in the company. That’s why your resume should be creative enough to easily catch the interest of hiring managers, yet realistic enough for you to get hired in the job you desire.

It is about YOU the job hunter, not just about the jobs you've held.

The best thing about job hunting is you are willing to open a new opportunity in your life. Searching for a new job is a real challenge because it requires hard work.

The primary tool for your job search is your resume which the hiring managers use to identify your skills, abilities and accomplishments before the interview.Your resume will be an advertisement of who you are. It is a "snapshot" of you with the intent of capturing and emphasizing interests which can secure you an interview. You must prepare a unique resume, a resume which can easily grab their attention. But how can you do that? By aiming for the right target. Make sure that the information you provided is suitable to the job that you are applying for. Conduct first a research about your target company then try to match your skills, interests and values for the job that you’re applying for.

It focuses on your future, not your past.

Susan Ireland, a professional resume writer for 20 years, said, “A good resume paints a picture of your future, not your past.” It is not a dry bio of your past. It may talk about your work history but it’s not about your past instead it’s about how you are planning for your future or what you want to do next. Your resume is like a marketing piece about your future, it will be a way for you to get a new and exciting job.

Before you start writing anything in your resume, you need to identify first what future do you want or what type of work do you want to do next to help you reach your career goals. Put only the objectives that will support your desire for your future job to make it a marketing piece. Sell yourself to another company so that when employers see your resume, they’ll immediately get drawn to it and not only see your work history – but also making them see that you’re a fit for the role. So when you write a resume, highlight the perfect experience, skills, interests, and personality that will fit the job position or role that you’re applying for. Be creative (but not too much) and realistic. This way, the resume will focus on what you want for your future.

It emphasizes your accomplishments, not your past job duties or job descriptions.

Your resume is not about a description of what you are doing in your past jobs. It’s about what you learned, what you were able to enhance in yourself and what you achieved in the past that makes you a better person today.

Having accomplishments in life means that you’ve learned things that gives you an edge over other applicants. This can easily impress hiring managers. Convert simple statements that merely describe your duties for that job to an achievement. For example, instead of saying – “I interviewed job applicants”. You can write, “I successfully interviewed job applicants and helped the company achieve a 50% fill rate every month.


It documents skills you enjoy using, not skills you used just because you had to.

Putting a lot of skills in your resume is just a waste of space. Skills are something which identifies your strength and what you are capable of doing. So why do you need to include skills which does not even describe you? If you’re thinking that you need to include some skills to fit the job description, then you are wrong. Writing a resume is not just a report to impress your employer but it is a hard copy of yourself.

Think about your resume this way: It’s an advertisement, and YOU are the product. Your goal is to get hiring managers to buy into what you’re selling but they need to know first what benefits they can get from you and that is your skills. If they buy you in the first place and then realize that you are not capable producing the quality they need. They can dispose you as early as possible. But if they are receiving the right amount of quality work that you introduced to them in the first place, they will value you. To accomplish that, you need to see your skills as your marketing tool, your trusty belt buckle of tricks.